What are Fine Art Reproductions?Updated 5 months ago

LindsayLetters.co is full of hundreds of pieces of Lindsay's original art (plus some art created by friends as well as vintage pieces). We call them Fine Art Reproductions because they are high quality, digitally printed copies of her original artwork.

After years of focusing on creating completely custom artwork, Lindsay started this online store in 2011 with the business model of selling reproductions instead. This business model accomplished several desires:

- At the time, Lindsay was also working at her church and had a one year old daughter. This business model enabled Lindsay to spend more time with her family. The demand for her work was getting to be more than she had time for, and she hated telling people no!
- It allowed people to purchase the same piece Lindsay had originally created for someone else. You see, she would make something, someone else would love it and want the same thing. Selling reproductions enables Lindsay to say "yes" to this. While we think that it's cool to be elite and have an original, it's extra fun to be generous and say yes and share the fun.
- At first, Lindsay created lettered art as letterpress Art Prints, and then sold her paintings exclusively as Canvases. After a few years, Lindsay Letters made a big switch to sell both Art Prints and Canvas versions of most of her artwork – which was a huge way to serve people! Prints and Canvases both have wonderful attributes for a variety of scenarios, and we love allowing people to choose which is best for them. This could never be done with selling Original Artwork.
- Customers started seeing Lindsay's lettering and saying they loved it, but could she make it in a different color. They would see an abstract painting, and need it in a different size. This model allows for you to customize your piece the way you like it!

Here's how the process works!

First, Lindsay creates the art.

For lettering, this used to mean sketching and drawing and tracing it with a marker (carting around big sketch pads to various coffee shops!) Or, using a calligraphy pen to create daintier lettering. Then she would scan it in and spend hours of production finessing the work! Now, thank God for iPads, the lettering is created digitally with an Apple Pencil in an app called Procreate. Then she brings the file into Photoshop to finalize and add whatever background color(s) before sending the finished work to production.

For paintings and sketches/drawings, Lindsay typically creates her acrylic paintings on smaller 12x16 illustration board or canvas panels, so that it can be scanned in on a super quality scanner. (She uses an EPSON Expression 10000XL – which took years to save up for!). If she happens to paint larger (her favorite, but harder to reproduce), a photographer will take a quality photograph of it. (This is usually how we handle in-person vintage finds as well). Then, the file is color corrected and finessed, formatted to the correct size and sent to production. 

After that, the artwork is digitally printed using archival, UV-resistant inks on museum quality cotton canvas or beautiful, thick, cotton luxe paper. Then it's hand trimmed and finished according to your specifications and packaged with care and shipped to your door! In the last decade, Lindsay Letters has had the privilege of processing over 150,000 orders and have nearly all five-star reviews!